Save BIG on sparkle today w/ Coupon Code: SAVE25
Save BIG on sparkle today w/ Coupon Code: SAVE25
April 20, 2022 2 min read
Have you ever wondered what all the debate over moissanite and natural diamonds is about?? Luckily, we’re here to set the record straight for fine jewelry lovers who have fallen victim to the hype and confusion surrounding genuine and created gemstones.
As per Wikipedia, “Diamonds are extremely rare, with concentrations of at most parts per billion in source rock”. While this is true that natural diamonds are relatively rare- the world is in no ‘diamond deficit’. However, the biggest diamond miners/sellers in the world, including De Beers (30.78 million carats mined), would like you to believe differently. Natural diamonds, although somewhat ‘rare’, are artificially kept in ‘scarcity’ for the benefit of the biggest profit jewelry companies in the world. Supply and demand have ruled the diamond industry for decades, with marketing efforts amounting to billions of dollars to date.
The truth is.. that when it comes to bling, moissanite is a much better choice for everyone under the sun who isn’t only interested in the bragging rights associated with the term: natural diamond. Moissanite is indistinguishably [to the naked eye] similar to diamond in all properties except for: cost. At approximately 5-15% [reseller dependent] of the retail of natural diamonds, moissanite is the perfect choice for diamond studs, pendants, and engagement rings. With similar properties of hardness, cut, clarity, & color. In fact, moissanite is so close in thermo and electrical conductivity that it has been known to ‘trick’ inexpensive diamond testers.
In some private studies, moissanite and diamond have proven nearly indistinguishable to the average public consumer. Many jewelers, including us, think it's a no brainer- moissanite is a perfect gemstone substitute to save money, with more brilliance in many cases, as well as ethical creation unlike mined diamonds. Check out our vast collections of: ethical created diamond studs, engagement rings, and pendants in Solid 14k, 18k, White, Yellow, Rose gold, and .950 platinum.
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